Search Engine Optimisation Consultancy

All sites maintained by Your e Solutions are designed with search engine friendliness in mind. We periodically submit all your sites to the most popular free search engines. Further consultancy services are provided by Your Visibility.

Your Visibility

The approach we have developed to web site promotion is to concentrate on the benefits to that business.

Lots of optimisation we have seen provides little—if any—benefit to the business concerned.

A high search engine ranking for your business name (not your products or services) or a high ranking for search terms that have little or no online demand has no business value.

We have found that pay per click (PPC) search engines are invaluable in this process because of the reach, speed, flexibility and ability to test an unlimited number of search terms.

We can prove to business owners the benefits of attracting new business at low cost for a very low initial investment and doing that quickly.

Pay per click also provides good information for any optimisation work as it not only identifies the most effective search terms but also the most effective search engines for delivering visitors.

This is important feedback as search engines are evaluating web sites differently. It is important to know which search engine group to optimise for.

Pay Per Click with Google

We create an account, identify relevant search terms, create titles, descriptions, links, bids and tracking codes.

Fixed Fee £POQ per account

Search Engine Optimisation

We charge a fixed hourly rate of £POQ for this type of work.

It is still possible on some search engines to optimise individual pages especially using the paid inclusion with regular updates (every 24 hours).

We use WPGold page critic to keep up to date with changes on page variables like keyword density for each search engine, and also to identify pages that are currently high ranking.

With other search engines such as Google using their proprietary PageRank system of monitoring of page variables such as text linking (external and internal) and their tendency to rank home pages higher optimisation is more involved.

This requires the use of link analysis software such a OptiLink.

This report explains the current ranking for any site and the level of work needed to gain a top position for any given search terms.

This has caused the creation of may sites based on one particular product or service (niche sites or mini sites) to gain higher rankings than much bigger sites.

OptiLink Analysis

This report is especially effective on Google as it provide information on the three most important measurements Google uses to evaluate web sites.

This report costs £30 for up to 200 links; above that the cost is £50.

Reporting

We use WPGold as a search engine reporting tool.

It now reports on UK specific search engines.

These reports are useful for checking the visibility of a site across a number of search engines.

Typically a report checking up to 10 search terms across 10 search engines would cost £40.

Both the OptiLink and WPgold reports are useful for a business to run on their competitors web sites.

If you have any questions about these services or would like to discuss them in more detail please do not hesitate to contact us.